Enter Pay-Per-View, In One Of The World’s Largest Film Industries
Radhika Bhirani for Zenger News ~~ rbhirani@gmail.com ~~ Gaurav Raturi, an Indian film buff, went around the film festival circuit in the country for a few years till 2019 trying to find out if there were any takers for pay-per-view streaming platforms for independent cinema. Most people who heard his idea, said: “Who will pay to watch our films online?” Despite the naysayers, Raturi knew there was a market he could explore. And, in August 2020, he launched Cinemapreneur, a pay-per-view streaming platform for independent films. To begin with, he had only 25 films — most of which did not get screened in big cinemas or make it to bigger platforms such as Netflix or Amazon Prime. But, despite the niche market, his platform took off. The pandemic, which had shut down cinemas and stopped projects from going on the floor, had also created a market for watching films online. Cinemapreneur seized this opportunity. “Everybody questioned my decision to enter the TVoD (transactional video on dema...